The Resource Positioning: How Advertising Shapes Perception, (online streaming)

Positioning: How Advertising Shapes Perception, (online streaming)

Label
Positioning: How Advertising Shapes Perception
Title
Positioning: How Advertising Shapes Perception
Contributor
Distributor
Subject
Language
eng
Summary
Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes.
Cataloging source
VDU
Characteristic
videorecording
Date time place
Originally produced by Learning Seed in 2004
Language note
In english
http://library.link/vocab/relatedWorkOrContributorName
  • Learning Seed (Firm)
  • Kanopy (Firm)
Runtime
21
Technique
live action
Label
Positioning: How Advertising Shapes Perception, (online streaming)
Link
Instantiates
Publication
Note
  • In Process Record
  • Title from title frames
  • Film
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
carrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1097709
Dimensions
unknown
Extent
1 online resource (streaming video file) (21 minutes):
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1097709
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(OCoLC)956899337
System details
Mode of access: World Wide Web
Video recording format
other
Label
Positioning: How Advertising Shapes Perception, (online streaming)
Link
Publication
Note
  • In Process Record
  • Title from title frames
  • Film
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
carrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1097709
Dimensions
unknown
Extent
1 online resource (streaming video file) (21 minutes):
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1097709
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(OCoLC)956899337
System details
Mode of access: World Wide Web
Video recording format
other

Library Locations

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      -33.938111 151.237977
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