The Resource Positioning: How Advertising Shapes Perception, (online streaming)
Positioning: How Advertising Shapes Perception, (online streaming)
Resource Information
The item Positioning: How Advertising Shapes Perception, (online streaming) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item Positioning: How Advertising Shapes Perception, (online streaming) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes.
- Language
- eng
- Extent
- 1 online resource (streaming video file) (21 minutes):
- Note
-
- In Process Record
- Title from title frames
- Film
- Label
- Positioning: How Advertising Shapes Perception
- Title
- Positioning: How Advertising Shapes Perception
- Language
- eng
- Summary
- Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes.
- Cataloging source
- VDU
- Characteristic
- videorecording
- Date time place
- Originally produced by Learning Seed in 2004
- Language note
- In english
- http://library.link/vocab/relatedWorkOrContributorName
-
- Learning Seed (Firm)
- Kanopy (Firm)
- Runtime
- 21
- Technique
- live action
- Label
- Positioning: How Advertising Shapes Perception, (online streaming)
- Note
-
- In Process Record
- Title from title frames
- Film
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- carrier
- Configuration of playback channels
- unknown
- Content category
- two-dimensional moving image
- Content type code
-
- tdi
- Content type MARC source
- rdacontent
- Control code
- kan1097709
- Dimensions
- unknown
- Extent
- 1 online resource (streaming video file) (21 minutes):
- File format
- unknown
- Form of item
- online
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Medium for sound
- other
- Other physical details
- digital, .flv file, sound
- Publisher number
- 1097709
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System control number
- (OCoLC)956899337
- System details
- Mode of access: World Wide Web
- Video recording format
- other
- Label
- Positioning: How Advertising Shapes Perception, (online streaming)
- Note
-
- In Process Record
- Title from title frames
- Film
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- carrier
- Configuration of playback channels
- unknown
- Content category
- two-dimensional moving image
- Content type code
-
- tdi
- Content type MARC source
- rdacontent
- Control code
- kan1097709
- Dimensions
- unknown
- Extent
- 1 online resource (streaming video file) (21 minutes):
- File format
- unknown
- Form of item
- online
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Medium for sound
- other
- Other physical details
- digital, .flv file, sound
- Publisher number
- 1097709
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System control number
- (OCoLC)956899337
- System details
- Mode of access: World Wide Web
- Video recording format
- other
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Positioning-How-Advertising-Shapes-Perception/_ljEwwdTXIc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Positioning-How-Advertising-Shapes-Perception/_ljEwwdTXIc/">Positioning: How Advertising Shapes Perception, (online streaming)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Positioning-How-Advertising-Shapes-Perception/_ljEwwdTXIc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Positioning-How-Advertising-Shapes-Perception/_ljEwwdTXIc/">Positioning: How Advertising Shapes Perception, (online streaming)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
