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The Resource Michael Jordan and the new global capitalism, by Walter LaFeber

Michael Jordan and the new global capitalism, by Walter LaFeber

Label
Michael Jordan and the new global capitalism
Title
Michael Jordan and the new global capitalism
Statement of responsibility
by Walter LaFeber
Creator
Subject
Language
eng
Award
New York Times Notable Book, 1999
Review
  • No, it's not a biography of Jordan, and it's not exactly a companyhistory of Nike, either. Cornell professor LaFeber instead links the two to reveal how capitalism is steamrolling the world.
  • Michael Jordan is a potent factor in the global economy, by way of transnational enterprises like footgear producer Nike, as LaFeber (History/Cornell; The Clash: A History of US-Japan Relations, 1997, etc.) demonstrates. In this slight book, LaFeber illustrates the synergy that joins the good and graceful jock and his sneakers with American cultural dominance in the world. Inner-city kids kill for expensive shoes, and Chinese students dress in Chicago Bulls jackets, all in a kind of homage to Jordan. Beginning with the history of basketball (neatly coeval with American ascendancy worldwide), we are brought to the advent of the remarkable Jordan (neatly coeval with the rise of Nike's Phil Knight, the Bill Gates of shoemakers). Knight bought Jordan's product endorsement, and basketball and advertising were irrevocably fused. Professional sports and marketing became one grand worldwide enterprise. The swoosh on Air Jordans was the ensign that led the cultural conquest of the planet as communications techniques blossomed. Indeed, LaFeber makes much ado, with little detail, about the "new post-industrial, information-technological revolution." His real interest is in Jordan's career. The author mentions the star's missteps and shows how he willingly became in thrall to Wheaties, McDonald's, Rayovac Batteries, Gatorade, and other corporate sponsors in addition to Nike, while he promotes the idea of Jordan as the best athlete ever. Literal, monetary meaning was given to the tag "most valuable player," as the athlete's net worth grew. Michael Jordan is certainly a winning personality, an international celebrity with a spectacular gift. Still, it's all just hype that has Jordan and Nike joined at the hip pocket. Though certainly real, the story isn't news. Tall people, running and leaping, bouncing balls and throwing them, have assumed mythic proportions that are marketable. In the midst of all the promotion that makes talented athletes highly paid shills, it's easy to lose perspective. This text, somewhat inflated, provides just a little. (Kirkus Reviews, June 15, 1999)
Biography type
individual biography
http://library.link/vocab/ext/novelist/bookUI
157699
http://library.link/vocab/creatorName
LaFeber, Walter
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Jordan, Michael
  • Nike (Firm)
  • Sports
  • International business enterprises
  • Basketball players
Label
Michael Jordan and the new global capitalism, by Walter LaFeber
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
000014349153
Extent
191 p.
Isbn
9780393047479
Lccn
98055910
Label
Michael Jordan and the new global capitalism, by Walter LaFeber
Publication
Bibliography note
Includes bibliographical references and index
Control code
000014349153
Extent
191 p.
Isbn
9780393047479
Lccn
98055910

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
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      -33.938111 151.237977
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