Coverart for item
The Resource Media relations : issues and strategies, Jane Johnston

Media relations : issues and strategies, Jane Johnston

Label
Media relations : issues and strategies
Title
Media relations
Title remainder
issues and strategies
Statement of responsibility
Jane Johnston
Creator
Subject
Language
eng
Summary
Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Johnston, Jane
Dewey number
302.23
Illustrations
  • illustrations
  • portraits
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Mass media
  • Communication
Label
Media relations : issues and strategies, Jane Johnston
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
1. Media relations in context -- 2. Understanding the media environment -- 3. Theorising media relations -- 4. Law and ethics in media relations -- 5. Working with the news media -- 6. Media relations campaigns -- 7. Media releases -- 8. Media kits, guides and online media centres -- 9. Media conferences, "famils" and events -- 10. Not just the news -- 11. Working with newspapers and magazines -- 12. Working with radio and television -- 13. Working with the internet and social media
Control code
000049683799
Dimensions
23 cm.
Edition
2nd ed.
Extent
viii, 296 p.
Isbn
9781742376448
Other physical details
ill., ports.
Label
Media relations : issues and strategies, Jane Johnston
Publication
Bibliography note
Includes bibliographical references and index
Contents
1. Media relations in context -- 2. Understanding the media environment -- 3. Theorising media relations -- 4. Law and ethics in media relations -- 5. Working with the news media -- 6. Media relations campaigns -- 7. Media releases -- 8. Media kits, guides and online media centres -- 9. Media conferences, "famils" and events -- 10. Not just the news -- 11. Working with newspapers and magazines -- 12. Working with radio and television -- 13. Working with the internet and social media
Control code
000049683799
Dimensions
23 cm.
Edition
2nd ed.
Extent
viii, 296 p.
Isbn
9781742376448
Other physical details
ill., ports.

Library Locations

    • Margaret Martin LibraryBorrow it
      Level 1, Royal Randwick Shopping Centre , Randwick, NSW, 2031, AU
      -33.9151421 151.2408898
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