The Resource Media Literacy: Audience, (online streaming)

Media Literacy: Audience, (online streaming)

Label
Media Literacy: Audience
Title
Media Literacy: Audience
Contributor
Subject
Summary
Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. Thisprogram examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising
Cataloging source
VDU
Characteristic
videorecording
Date time place
Originally produced by Marcom Projects in 2004
Language note
In English
http://library.link/vocab/relatedWorkOrContributorName
Kanopy (Firm)
Runtime
24
Technique
live action
Label
Media Literacy: Audience, (online streaming)
Link
Instantiates
Publication
Note
  • Title from title frames
  • In Process Record
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
kan1064401
Dimensions
unknown
Extent
1 online resource (streaming video file)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Publisher number
1064401
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)945755105
System details
Mode of access: World Wide Web
Video recording format
other
Label
Media Literacy: Audience, (online streaming)
Link
Publication
Note
  • Title from title frames
  • In Process Record
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Control code
kan1064401
Dimensions
unknown
Extent
1 online resource (streaming video file)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Publisher number
1064401
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)945755105
System details
Mode of access: World Wide Web
Video recording format
other

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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