The Resource Marketing strategy case studies: Tesco - triumph and tragedy, (online streaming)

Marketing strategy case studies: Tesco - triumph and tragedy, (online streaming)

Label
Marketing strategy case studies: Tesco - triumph and tragedy
Title
Marketing strategy case studies: Tesco - triumph and tragedy
Contributor
Distributor
Subject
Language
eng
Summary
Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley. What went wrong? Stack 'em high... Founder Jack Cohen's aggressive growth policies in the mid 20th century set the pattern: his successors had grander plans: to make Tesco all things to all people - selling everything to all sectors of society. Branding, own-label goods, overseas expansion and technology were vital planks of its strategy. But was Tesco over-reaching itself? The Perfect Storm: The 2008 world economic crash was a signal for a profound change in the retail landscape: new discount stores could beat Tesco on price, and Tesco had acquired a reputation as a bully towards rivals and suppliers. With the horsemeat debacle and financial reporting scandals by 2014 it was "the perfect storm". Tesco had a fight-back plan, but was it enough?
Cataloging source
UtOrKAN
Characteristic
videorecording
Date time place
Originally produced by TV Choice in 2015
http://library.link/vocab/relatedWorkOrContributorName
  • TV Choice (Firm)
  • Kanopy (Firm)
Runtime
27
http://library.link/vocab/subjectName
  • Advertising
  • Business case studies
Technique
live action
Label
Marketing strategy case studies: Tesco - triumph and tragedy, (online streaming)
Link
Instantiates
Publication
Note
Title from title frames
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1165245
Dimensions
unknown
Extent
1 online resource (streaming video file) (28 minutes):
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1165245
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(OCoLC)945762852
System details
Mode of access: World Wide Web
Video recording format
other
Label
Marketing strategy case studies: Tesco - triumph and tragedy, (online streaming)
Link
Publication
Note
Title from title frames
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1165245
Dimensions
unknown
Extent
1 online resource (streaming video file) (28 minutes):
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1165245
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(OCoLC)945762852
System details
Mode of access: World Wide Web
Video recording format
other

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