The Resource Marketing Strategy Case Studies: The Starbucks Experience, (online streaming)

Marketing Strategy Case Studies: The Starbucks Experience, (online streaming)

Label
Marketing Strategy Case Studies: The Starbucks Experience
Title
Marketing Strategy Case Studies: The Starbucks Experience
Contributor
Subject
Language
eng
Summary
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. How did they do it? Starbucks' success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it's their Starbucks. Good Citizen? CEO Howard Schultz talks about creating a philosophically different business but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans
Cataloging source
VDU
Characteristic
videorecording
Date time place
Originally produced by TV Choice in 2015
Language note
In English
http://library.link/vocab/relatedWorkOrContributorName
Kanopy (Firm)
Runtime
26
Technique
live action
Label
Marketing Strategy Case Studies: The Starbucks Experience, (online streaming)
Link
Instantiates
Publication
Note
  • In Process Record
  • Title from title frames
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1165243
Dimensions
unknown
Extent
1 online resource (1 video file, approximately 27 minutes)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1165243
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)945762916
System details
Mode of access: World Wide Web
Video recording format
other
Label
Marketing Strategy Case Studies: The Starbucks Experience, (online streaming)
Link
Publication
Note
  • In Process Record
  • Title from title frames
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1165243
Dimensions
unknown
Extent
1 online resource (1 video file, approximately 27 minutes)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1165243
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)945762916
System details
Mode of access: World Wide Web
Video recording format
other

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