Coverart for item
The Resource Made to Stick

Made to Stick

Label
Made to Stick
Title
Made to Stick
Creator
Subject
Summary
Why does fake news stick while the truth goes missing?Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium- how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the projectAs entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights.Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon
http://library.link/vocab/creatorName
  • Heath, Chip
  • Heath, Dan
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Business
  • Management
  • Careers
  • Nonfiction
Label
Made to Stick
Instantiates
Publication
Control code
OVERDRIVE:ffee47de-ead6-43db-910d-0f14461bb595
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9781407008240
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk
Label
Made to Stick
Publication
Control code
OVERDRIVE:ffee47de-ead6-43db-910d-0f14461bb595
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9781407008240
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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