The Resource Keyword intelligence : keyword research for search, social, and beyond
Keyword intelligence : keyword research for search, social, and beyond
Resource Information
The item Keyword intelligence : keyword research for search, social, and beyond represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item Keyword intelligence : keyword research for search, social, and beyond represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Language
- eng
- Contents
-
- Machine generated contents note: ch. 1 Keyword Research History and Its Evolving Role in Marketing -- How Keyword Research Has Evolved -- Why Keywords and Keyword Research Are Vital for Success -- The Six Principles of Keyword Research -- Summary -- ch. 2 How to Develop a Successful Keyword Strategy -- Develop Your Marketing Strategy, Plan, and Goals -- Decide Which Marketing Channels You Will Use -- How Will You Measure Success? -- Team Members and Their Roles and Goals -- Keyword Competitive Intelligence -- Keyword Research Process -- Summary -- ch. 3 Keyword Research Tools -- Keywords and the Search Funnel -- Building Your Toolset -- Stage 1 and 2 Keyword Tools -- Search-Engine-Specific Tools -- Stage 3 and 4 Keyword Tools -- Keyword Competitive Analysis Tools -- Summary -- ch. 4 Finding Keywords -- Building Your Keyword Toolset and Methodology -- Brainstorming and Seed Keywords -- Where to Find Good Keywords -- Within Your Company -- Within Your Industry --
- Contents note continued: From Your Competition -- From Social Media and Blogs -- Keyword Modification Techniques -- Summary -- ch. 5 Refine Your Initial List of Keywords in Seven Steps -- The Keyword Refinement Process -- Step 1 Categorization and Audience Segmentation -- Step 2 Scoring for Relevance -- Step 3 Scoring for Specificity -- Step 4 Scoring for Competitiion -- Step 5 Scoring for Popularity -- Step 6 Overall Scoring and Prioritization -- Step 7 Keyword Interpretation -- Summary -- ch. 6 Using Keywords for SE0 -- Keywords and Their Role in SEO -- Keyword Optimization -- Keywords and Link Building -- Optimizing Image and Video Assets with Keywords -- Summary -- ch. 7 Using Keywords for PPC -- Keywords and Their Role in PPC -- Keyword Categories and Ad Groups -- Keywords and Quality Score -- Using Negative Keywords -- Search Funnels -- Summary -- ch. 8 Using Keywords for Social Media -- Role of Keywords and Social Media -- What Is Social Media? -- Social Media Strategy --
- Contents note continued: Social Media Keyword Research Tools -- Keyword Research for YouTube -- Keyword Research for Twitter -- Keyword Research for Facebook -- Keyword Research for Blogging -- Summary -- ch. 9 Using Keywords for Mobile and Local -- Local Search Visibility -- Local Keyword Research -- Optimize Your Site Using Local Keywords -- Mobile Keyword Research -- Developing a Mobile Strategy -- Summary -- ch. 10 Keywords and Site Architecture -- Understanding Site Architecture -- Step 1 Your Site Structure -- Step 2 Keyword Modeling -- Step 3 Developing Your Personas -- Step 4 Content Design -- Step 5 Wireframes and Prototyping -- Summary -- ch. 11 Creating Great Content with Keywords -- The Importance of Quality Content -- Writing for the Web -- Copywriting -- Content Management -- Content Marketing -- Digital Asset Optimization -- Summary -- ch. 12 Using Keywords for Branding and Messaging -- Keywords Research for Branding and Messaging -- The Keyword Research Brief --
- Contents note continued: Keywords in Press Releases -- Keywords in Brand Positioning -- Summary -- ch. 13 International Keyword Research -- The Challenges of International Keyword Research -- International Keyword Research Process -- Summary -- ch. 14 Keyword Measurement -- Defining Metrics for Success -- Measuring Keyword Performance -- Summary
- Isbn
- 9781118061831
- Label
- Keyword intelligence : keyword research for search, social, and beyond
- Title
- Keyword intelligence
- Title remainder
- keyword research for search, social, and beyond
- Language
- eng
- http://library.link/vocab/creatorName
- Jones, Ron
- Dewey number
- 005.12
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Keyword searching
- Keywords
- Social media
- Social media
- Label
- Keyword intelligence : keyword research for search, social, and beyond
- Contents
-
- Machine generated contents note: ch. 1 Keyword Research History and Its Evolving Role in Marketing -- How Keyword Research Has Evolved -- Why Keywords and Keyword Research Are Vital for Success -- The Six Principles of Keyword Research -- Summary -- ch. 2 How to Develop a Successful Keyword Strategy -- Develop Your Marketing Strategy, Plan, and Goals -- Decide Which Marketing Channels You Will Use -- How Will You Measure Success? -- Team Members and Their Roles and Goals -- Keyword Competitive Intelligence -- Keyword Research Process -- Summary -- ch. 3 Keyword Research Tools -- Keywords and the Search Funnel -- Building Your Toolset -- Stage 1 and 2 Keyword Tools -- Search-Engine-Specific Tools -- Stage 3 and 4 Keyword Tools -- Keyword Competitive Analysis Tools -- Summary -- ch. 4 Finding Keywords -- Building Your Keyword Toolset and Methodology -- Brainstorming and Seed Keywords -- Where to Find Good Keywords -- Within Your Company -- Within Your Industry --
- Contents note continued: From Your Competition -- From Social Media and Blogs -- Keyword Modification Techniques -- Summary -- ch. 5 Refine Your Initial List of Keywords in Seven Steps -- The Keyword Refinement Process -- Step 1 Categorization and Audience Segmentation -- Step 2 Scoring for Relevance -- Step 3 Scoring for Specificity -- Step 4 Scoring for Competitiion -- Step 5 Scoring for Popularity -- Step 6 Overall Scoring and Prioritization -- Step 7 Keyword Interpretation -- Summary -- ch. 6 Using Keywords for SE0 -- Keywords and Their Role in SEO -- Keyword Optimization -- Keywords and Link Building -- Optimizing Image and Video Assets with Keywords -- Summary -- ch. 7 Using Keywords for PPC -- Keywords and Their Role in PPC -- Keyword Categories and Ad Groups -- Keywords and Quality Score -- Using Negative Keywords -- Search Funnels -- Summary -- ch. 8 Using Keywords for Social Media -- Role of Keywords and Social Media -- What Is Social Media? -- Social Media Strategy --
- Contents note continued: Social Media Keyword Research Tools -- Keyword Research for YouTube -- Keyword Research for Twitter -- Keyword Research for Facebook -- Keyword Research for Blogging -- Summary -- ch. 9 Using Keywords for Mobile and Local -- Local Search Visibility -- Local Keyword Research -- Optimize Your Site Using Local Keywords -- Mobile Keyword Research -- Developing a Mobile Strategy -- Summary -- ch. 10 Keywords and Site Architecture -- Understanding Site Architecture -- Step 1 Your Site Structure -- Step 2 Keyword Modeling -- Step 3 Developing Your Personas -- Step 4 Content Design -- Step 5 Wireframes and Prototyping -- Summary -- ch. 11 Creating Great Content with Keywords -- The Importance of Quality Content -- Writing for the Web -- Copywriting -- Content Management -- Content Marketing -- Digital Asset Optimization -- Summary -- ch. 12 Using Keywords for Branding and Messaging -- Keywords Research for Branding and Messaging -- The Keyword Research Brief --
- Contents note continued: Keywords in Press Releases -- Keywords in Brand Positioning -- Summary -- ch. 13 International Keyword Research -- The Challenges of International Keyword Research -- International Keyword Research Process -- Summary -- ch. 14 Keyword Measurement -- Defining Metrics for Success -- Measuring Keyword Performance -- Summary
- Control code
- 000048058513
- Isbn
- 9781118061831
- Isbn Type
- (pbk.)
- Label
- Keyword intelligence : keyword research for search, social, and beyond
- Contents
-
- Machine generated contents note: ch. 1 Keyword Research History and Its Evolving Role in Marketing -- How Keyword Research Has Evolved -- Why Keywords and Keyword Research Are Vital for Success -- The Six Principles of Keyword Research -- Summary -- ch. 2 How to Develop a Successful Keyword Strategy -- Develop Your Marketing Strategy, Plan, and Goals -- Decide Which Marketing Channels You Will Use -- How Will You Measure Success? -- Team Members and Their Roles and Goals -- Keyword Competitive Intelligence -- Keyword Research Process -- Summary -- ch. 3 Keyword Research Tools -- Keywords and the Search Funnel -- Building Your Toolset -- Stage 1 and 2 Keyword Tools -- Search-Engine-Specific Tools -- Stage 3 and 4 Keyword Tools -- Keyword Competitive Analysis Tools -- Summary -- ch. 4 Finding Keywords -- Building Your Keyword Toolset and Methodology -- Brainstorming and Seed Keywords -- Where to Find Good Keywords -- Within Your Company -- Within Your Industry --
- Contents note continued: From Your Competition -- From Social Media and Blogs -- Keyword Modification Techniques -- Summary -- ch. 5 Refine Your Initial List of Keywords in Seven Steps -- The Keyword Refinement Process -- Step 1 Categorization and Audience Segmentation -- Step 2 Scoring for Relevance -- Step 3 Scoring for Specificity -- Step 4 Scoring for Competitiion -- Step 5 Scoring for Popularity -- Step 6 Overall Scoring and Prioritization -- Step 7 Keyword Interpretation -- Summary -- ch. 6 Using Keywords for SE0 -- Keywords and Their Role in SEO -- Keyword Optimization -- Keywords and Link Building -- Optimizing Image and Video Assets with Keywords -- Summary -- ch. 7 Using Keywords for PPC -- Keywords and Their Role in PPC -- Keyword Categories and Ad Groups -- Keywords and Quality Score -- Using Negative Keywords -- Search Funnels -- Summary -- ch. 8 Using Keywords for Social Media -- Role of Keywords and Social Media -- What Is Social Media? -- Social Media Strategy --
- Contents note continued: Social Media Keyword Research Tools -- Keyword Research for YouTube -- Keyword Research for Twitter -- Keyword Research for Facebook -- Keyword Research for Blogging -- Summary -- ch. 9 Using Keywords for Mobile and Local -- Local Search Visibility -- Local Keyword Research -- Optimize Your Site Using Local Keywords -- Mobile Keyword Research -- Developing a Mobile Strategy -- Summary -- ch. 10 Keywords and Site Architecture -- Understanding Site Architecture -- Step 1 Your Site Structure -- Step 2 Keyword Modeling -- Step 3 Developing Your Personas -- Step 4 Content Design -- Step 5 Wireframes and Prototyping -- Summary -- ch. 11 Creating Great Content with Keywords -- The Importance of Quality Content -- Writing for the Web -- Copywriting -- Content Management -- Content Marketing -- Digital Asset Optimization -- Summary -- ch. 12 Using Keywords for Branding and Messaging -- Keywords Research for Branding and Messaging -- The Keyword Research Brief --
- Contents note continued: Keywords in Press Releases -- Keywords in Brand Positioning -- Summary -- ch. 13 International Keyword Research -- The Challenges of International Keyword Research -- International Keyword Research Process -- Summary -- ch. 14 Keyword Measurement -- Defining Metrics for Success -- Measuring Keyword Performance -- Summary
- Control code
- 000048058513
- Isbn
- 9781118061831
- Isbn Type
- (pbk.)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Keyword-intelligence--keyword-research-for/U4Gh-vjCEko/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Keyword-intelligence--keyword-research-for/U4Gh-vjCEko/">Keyword intelligence : keyword research for search, social, and beyond</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Keyword-intelligence--keyword-research-for/U4Gh-vjCEko/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Keyword-intelligence--keyword-research-for/U4Gh-vjCEko/">Keyword intelligence : keyword research for search, social, and beyond</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
