Coverart for item
The Resource KIWI : the Australian brand that brought a shine to the world, Keith Dunstan

KIWI : the Australian brand that brought a shine to the world, Keith Dunstan

Label
KIWI : the Australian brand that brought a shine to the world
Title
KIWI
Title remainder
the Australian brand that brought a shine to the world
Statement of responsibility
Keith Dunstan
Title variation
Australian brand that brought a shine to the world
Title variation remainder
a history of the Kiwi Polish Company
Creator
Author
Subject
Language
eng
Summary
You probably have a tin of shoe polish tucked under the laundry sink bearing the little bird logo that has been in homes around the globe for over a century. Founded in Melbourne by William Ramsay in 1906, Kiwi is one of the most iconic and enduring international brands ever to have come out of Australia.One of Australia's best-loved journalists, Keith Dunstan tells the remarkable story of the Ramsay family and how they created and nurtured the Kiwi brand. Always quick to seize a marketing opportunity, the Ramsays sent Kiwi to England with the Anzacs in World War I, putting a brilliant shine on belts, bridles and leggings as well as boots. Soon there was a Kiwi factory in London, and in time Kiwi ran 24 factories worldwide, selling more than 250 million cans of shoe polish annually.In his inimitable warm and chatty style, Dunstan follows the fortunes of the Ramsay family as they built the Kiwi brand over the decades: business decisions good and bad, grand houses, the latest cars, constant travel, and their marriages, quarrels and friendships.He also tracks the clever advertising strategies that kept Kiwi in the public mind, including the notorious sign that caused traffic accidents in Richmond in the 1960s.Richly illustrated in full colour, Kiwi is the fascinating inside story of one of Australia's great families, as well as one of its great brands.'I have not previously read a business story or family history that is so pithy and observant, and written with such a mix of fun and seriousness. This is a co-publication between Allen & Unwin and the Ramsay family. The Ramsays are the direct descendants of the original founders of the Kiwi Polish Company
Biography type
contains biographical information
Cataloging source
ANL
http://library.link/vocab/creatorName
Dunstan, Keith
Dewey number
338.766
Illustrations
  • illustrations
  • portraits
  • facsimiles
  • genealogical tables
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Ramsay family
  • Kiwi Boot Polish Company
  • Kiwi Boot Polish Company
  • Shoe polish
  • Family-owned business enterprises
  • Shoe-polish
Target audience
general
Label
KIWI : the Australian brand that brought a shine to the world, Keith Dunstan
Instantiates
Publication
Copyright
Note
  • Please note that this is a co-publication between Allen & Unwin and the Ramsay family. The Ramsays are the direct descendants of the original founders of the Kiwi Polish Company
  • Inlcudes illustrations on endpapers
Bibliography note
Includes bibliographical references (pages 242-244) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
  • cartographic image
Content type code
  • sti
  • cri
Content type MARC source
  • rdacontent
  • rdacontent
  • rdacontent
Control code
000059499571
Dimensions
30 cm.
Extent
250 pages
Form of item
regular print reproduction
Isbn
9781760297282
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
colour illustrations, portraits, facsimiles, genealogical tables
System control number
(OCoLC)968926136
Label
KIWI : the Australian brand that brought a shine to the world, Keith Dunstan
Publication
Copyright
Note
  • Please note that this is a co-publication between Allen & Unwin and the Ramsay family. The Ramsays are the direct descendants of the original founders of the Kiwi Polish Company
  • Inlcudes illustrations on endpapers
Bibliography note
Includes bibliographical references (pages 242-244) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
  • cartographic image
Content type code
  • sti
  • cri
Content type MARC source
  • rdacontent
  • rdacontent
  • rdacontent
Control code
000059499571
Dimensions
30 cm.
Extent
250 pages
Form of item
regular print reproduction
Isbn
9781760297282
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
colour illustrations, portraits, facsimiles, genealogical tables
System control number
(OCoLC)968926136

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
Processing Feedback ...