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The Resource Influence marketing : how to create, manage and measure brand influencers in social media marketing, Danny Brown, Sam Fiorella

Influence marketing : how to create, manage and measure brand influencers in social media marketing, Danny Brown, Sam Fiorella

Label
Influence marketing : how to create, manage and measure brand influencers in social media marketing
Title
Influence marketing
Title remainder
how to create, manage and measure brand influencers in social media marketing
Statement of responsibility
Danny Brown, Sam Fiorella
Creator
Contributor
Author
Subject
Language
eng
http://library.link/vocab/creatorName
Brown, Danny
Dewey number
658.872
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Fiorella, Sam
http://library.link/vocab/subjectName
  • Social influence
  • Social media
  • Social media
  • Internet marketing
  • Relationship marketing
Label
Influence marketing : how to create, manage and measure brand influencers in social media marketing, Danny Brown, Sam Fiorella
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Content category
text
Contents
  • Contents note continued: Customizing Influence -- Stop Scoring Influence, Start Creating Influence Paths -- Conclusion -- Endnotes
  • Contents : 1.Logic and Reason (or How We Learned to Love Influence Marketing) -- Introducing MV-1 Canada -- Driving the Mission -- The 90-9-1 Rule -- A (Not So) Surprising Discovery -- Focusing on the Customer, Not the Influencer -- Winning Strategy: Charting Influence Paths -- Thinking Forward -- Endnotes -- 2.Influence and the Human Psyche -- Emotion, Logic, and Success Above Criticism -- The Emotionally Connected Consumer 1: The IKEA Effect -- The Emotionally Connected Consumer 2: 12for12k and Emotional Guilt -- The Intelligence Behind Emotional Marketing -- The Search for Emotional Loyalty -- Once You Go Mac -- More Than Just a Game -- The Manifestation of Emotional Marketing -- Emotions in the Purchase Cycle -- Measuring Online Emotion -- Emotional Resonance Versus Controversial Disconnect -- Emotion and Its Role in Influence Marketing -- Endnotes -- 3.The Rise of Social Media -- Logic, Branding, and Influence -- Project 1998---The Content Creators --
  • Contents note continued: A Question of Two Cultures -- Social Media Dads Can Cook, Too -- The Shift to Social Media and the Rise of Citizen Influencers -- Lebanon Ford, Lebanon, Ohio -- The CNN iReport Fail -- The Nate Silver Phenomenon -- The New Personal Relationship Dynamic -- Degree of Separation -- The Five Degrees of Social Relationships -- The Degree of Publicity---Online Networks -- When Everyone Is an Influencer -- Endnotes -- 4.The Current Influence Model and Social Scoring -- The Carnegie Principle -- The Marketing Shift from Brand to Consumer -- The People Paradigm -- Audience -- Acceptance -- Application -- Amplification -- The Power of One -- Klout -- Kred -- PeerIndex -- Empire Avenue -- eCairn Conversation[™ ] -- The Domino Effect of Social Influence -- The Looming Storm Clouds of Social Scoring's Effect on the Conversation -- Endnotes -- 5.Situational Influence: A New Model for a New Era -- Trend Currents -- Gravity --
  • Contents note continued: Repositioning the Customer at the Center -- Situational Influence -- Communities -- Economic -- Social and Cultural Groupthink -- Personal Ideology -- Situational Factors -- Personal Situational Factors -- Environmental Situational Factors -- Emotional Situational Factors -- Life Cycle Situational Factors -- Micro-Influencers -- Geofencing -- Step One: Community Identification -- Step Two: Situational Analysis and Factors -- Step Three: Identification of Customer and Micro-Influencer -- Applying Situational Factors -- Endnotes -- 6.The Consumer Decision-Making Process -- Situational Factors Disrupting Purchase Decisions -- Missing Data Inputs -- Conflicted Decisions -- Psychological Factors Disrupting Decision-Making Processes -- Motivations Disrupt Decision-Making Processes -- Personality Disrupts Decision-Making Processes -- Learned Reactions Disrupt Decision-Making Processes -- Attitudes Disrupt Decision-Making Processes --
  • Contents note continued: Social Proof Disrupts Decision-Making Processes -- Lifestyle Disrupts Decision-Making Processes -- Perception Disrupts Decision-Making Processes -- Family Influence Disrupts Decision-Making Processes -- Cognitive Dissonance -- Purchase Life Cycles -- References -- 7.Reversing the Social Influence Model -- Importance of Text Analytics to Reverse Engineering Influence -- Identifying the Purchase Life Cycle -- Creating Linguistic Maps -- Charting Relationships -- Identifying Situational Factors -- Managing Influence Paths Through Social Customer Relationship Management Software -- 8.Managing Social Influence Paths -- Emotional Contagions -- Rethinking Macro-Influencers -- Mapping the Influence Paths -- Predicting Influence Paths -- Purposeful Influence Marketing -- Building Awareness -- Competitor or Trend Disruption -- Adaptive Influence Marketing -- Measuring Influence Marketing -- Endnotes -- 9.The Four Ms of Influence Marketing --
  • Contents note continued: The Changing Nature of Predictive Influence -- Understanding the Four Ms -- Managing the Influencer -- Monitoring Influencer Campaigns -- Measuring an Influence Marketing Campaign -- The Complementing Arc of Consumers and the Four Ms -- Endnotes -- 10.The Future of Influence Marketing -- Tellagence -- Appinions -- Earned Media -- Paid Media -- Owned Media -- Traackr -- Bottom Line Impact -- Increased Potential for Advocacy -- Faster Influencer Identification -- Actionable Insights -- Traackr Features -- TrendSpottr -- Internal Influence -- External Influence -- Squeeze -- oneQube -- The oneQube Twitter Influencer Connector -- The Future of Influence Is Fluid -- Endnotes -- 11.The Business of Influence Marketing -- Connecting Influence to Sales Revenue -- Case Study -- Impact on Customer Lifetime Value -- Influencers Versus Advocates -- Creating Brand Advocates -- Awareness -- Nurturing -- Conversion -- Satisfaction -- Loyalty -- Advocacy -- Case Study --
Control code
000051621875
Dimensions
23 cm.
Extent
xii, 227 pages
Isbn
9780789751041
Other control number
(YBP)9918584
Other physical details
illustrations
Label
Influence marketing : how to create, manage and measure brand influencers in social media marketing, Danny Brown, Sam Fiorella
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Content category
text
Contents
  • Contents note continued: Customizing Influence -- Stop Scoring Influence, Start Creating Influence Paths -- Conclusion -- Endnotes
  • Contents : 1.Logic and Reason (or How We Learned to Love Influence Marketing) -- Introducing MV-1 Canada -- Driving the Mission -- The 90-9-1 Rule -- A (Not So) Surprising Discovery -- Focusing on the Customer, Not the Influencer -- Winning Strategy: Charting Influence Paths -- Thinking Forward -- Endnotes -- 2.Influence and the Human Psyche -- Emotion, Logic, and Success Above Criticism -- The Emotionally Connected Consumer 1: The IKEA Effect -- The Emotionally Connected Consumer 2: 12for12k and Emotional Guilt -- The Intelligence Behind Emotional Marketing -- The Search for Emotional Loyalty -- Once You Go Mac -- More Than Just a Game -- The Manifestation of Emotional Marketing -- Emotions in the Purchase Cycle -- Measuring Online Emotion -- Emotional Resonance Versus Controversial Disconnect -- Emotion and Its Role in Influence Marketing -- Endnotes -- 3.The Rise of Social Media -- Logic, Branding, and Influence -- Project 1998---The Content Creators --
  • Contents note continued: A Question of Two Cultures -- Social Media Dads Can Cook, Too -- The Shift to Social Media and the Rise of Citizen Influencers -- Lebanon Ford, Lebanon, Ohio -- The CNN iReport Fail -- The Nate Silver Phenomenon -- The New Personal Relationship Dynamic -- Degree of Separation -- The Five Degrees of Social Relationships -- The Degree of Publicity---Online Networks -- When Everyone Is an Influencer -- Endnotes -- 4.The Current Influence Model and Social Scoring -- The Carnegie Principle -- The Marketing Shift from Brand to Consumer -- The People Paradigm -- Audience -- Acceptance -- Application -- Amplification -- The Power of One -- Klout -- Kred -- PeerIndex -- Empire Avenue -- eCairn Conversation[™ ] -- The Domino Effect of Social Influence -- The Looming Storm Clouds of Social Scoring's Effect on the Conversation -- Endnotes -- 5.Situational Influence: A New Model for a New Era -- Trend Currents -- Gravity --
  • Contents note continued: Repositioning the Customer at the Center -- Situational Influence -- Communities -- Economic -- Social and Cultural Groupthink -- Personal Ideology -- Situational Factors -- Personal Situational Factors -- Environmental Situational Factors -- Emotional Situational Factors -- Life Cycle Situational Factors -- Micro-Influencers -- Geofencing -- Step One: Community Identification -- Step Two: Situational Analysis and Factors -- Step Three: Identification of Customer and Micro-Influencer -- Applying Situational Factors -- Endnotes -- 6.The Consumer Decision-Making Process -- Situational Factors Disrupting Purchase Decisions -- Missing Data Inputs -- Conflicted Decisions -- Psychological Factors Disrupting Decision-Making Processes -- Motivations Disrupt Decision-Making Processes -- Personality Disrupts Decision-Making Processes -- Learned Reactions Disrupt Decision-Making Processes -- Attitudes Disrupt Decision-Making Processes --
  • Contents note continued: Social Proof Disrupts Decision-Making Processes -- Lifestyle Disrupts Decision-Making Processes -- Perception Disrupts Decision-Making Processes -- Family Influence Disrupts Decision-Making Processes -- Cognitive Dissonance -- Purchase Life Cycles -- References -- 7.Reversing the Social Influence Model -- Importance of Text Analytics to Reverse Engineering Influence -- Identifying the Purchase Life Cycle -- Creating Linguistic Maps -- Charting Relationships -- Identifying Situational Factors -- Managing Influence Paths Through Social Customer Relationship Management Software -- 8.Managing Social Influence Paths -- Emotional Contagions -- Rethinking Macro-Influencers -- Mapping the Influence Paths -- Predicting Influence Paths -- Purposeful Influence Marketing -- Building Awareness -- Competitor or Trend Disruption -- Adaptive Influence Marketing -- Measuring Influence Marketing -- Endnotes -- 9.The Four Ms of Influence Marketing --
  • Contents note continued: The Changing Nature of Predictive Influence -- Understanding the Four Ms -- Managing the Influencer -- Monitoring Influencer Campaigns -- Measuring an Influence Marketing Campaign -- The Complementing Arc of Consumers and the Four Ms -- Endnotes -- 10.The Future of Influence Marketing -- Tellagence -- Appinions -- Earned Media -- Paid Media -- Owned Media -- Traackr -- Bottom Line Impact -- Increased Potential for Advocacy -- Faster Influencer Identification -- Actionable Insights -- Traackr Features -- TrendSpottr -- Internal Influence -- External Influence -- Squeeze -- oneQube -- The oneQube Twitter Influencer Connector -- The Future of Influence Is Fluid -- Endnotes -- 11.The Business of Influence Marketing -- Connecting Influence to Sales Revenue -- Case Study -- Impact on Customer Lifetime Value -- Influencers Versus Advocates -- Creating Brand Advocates -- Awareness -- Nurturing -- Conversion -- Satisfaction -- Loyalty -- Advocacy -- Case Study --
Control code
000051621875
Dimensions
23 cm.
Extent
xii, 227 pages
Isbn
9780789751041
Other control number
(YBP)9918584
Other physical details
illustrations

Library Locations

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