The Resource Influence marketing : how to create, manage and measure brand influencers in social media marketing, Danny Brown, Sam Fiorella
Influence marketing : how to create, manage and measure brand influencers in social media marketing, Danny Brown, Sam Fiorella
Resource Information
The item Influence marketing : how to create, manage and measure brand influencers in social media marketing, Danny Brown, Sam Fiorella represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item Influence marketing : how to create, manage and measure brand influencers in social media marketing, Danny Brown, Sam Fiorella represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Extent
- xii, 227 pages
- Contents
-
- Contents note continued: Customizing Influence -- Stop Scoring Influence, Start Creating Influence Paths -- Conclusion -- Endnotes
- Contents : 1.Logic and Reason (or How We Learned to Love Influence Marketing) -- Introducing MV-1 Canada -- Driving the Mission -- The 90-9-1 Rule -- A (Not So) Surprising Discovery -- Focusing on the Customer, Not the Influencer -- Winning Strategy: Charting Influence Paths -- Thinking Forward -- Endnotes -- 2.Influence and the Human Psyche -- Emotion, Logic, and Success Above Criticism -- The Emotionally Connected Consumer 1: The IKEA Effect -- The Emotionally Connected Consumer 2: 12for12k and Emotional Guilt -- The Intelligence Behind Emotional Marketing -- The Search for Emotional Loyalty -- Once You Go Mac -- More Than Just a Game -- The Manifestation of Emotional Marketing -- Emotions in the Purchase Cycle -- Measuring Online Emotion -- Emotional Resonance Versus Controversial Disconnect -- Emotion and Its Role in Influence Marketing -- Endnotes -- 3.The Rise of Social Media -- Logic, Branding, and Influence -- Project 1998---The Content Creators --
- Contents note continued: A Question of Two Cultures -- Social Media Dads Can Cook, Too -- The Shift to Social Media and the Rise of Citizen Influencers -- Lebanon Ford, Lebanon, Ohio -- The CNN iReport Fail -- The Nate Silver Phenomenon -- The New Personal Relationship Dynamic -- Degree of Separation -- The Five Degrees of Social Relationships -- The Degree of Publicity---Online Networks -- When Everyone Is an Influencer -- Endnotes -- 4.The Current Influence Model and Social Scoring -- The Carnegie Principle -- The Marketing Shift from Brand to Consumer -- The People Paradigm -- Audience -- Acceptance -- Application -- Amplification -- The Power of One -- Klout -- Kred -- PeerIndex -- Empire Avenue -- eCairn Conversation[™ ] -- The Domino Effect of Social Influence -- The Looming Storm Clouds of Social Scoring's Effect on the Conversation -- Endnotes -- 5.Situational Influence: A New Model for a New Era -- Trend Currents -- Gravity --
- Contents note continued: Repositioning the Customer at the Center -- Situational Influence -- Communities -- Economic -- Social and Cultural Groupthink -- Personal Ideology -- Situational Factors -- Personal Situational Factors -- Environmental Situational Factors -- Emotional Situational Factors -- Life Cycle Situational Factors -- Micro-Influencers -- Geofencing -- Step One: Community Identification -- Step Two: Situational Analysis and Factors -- Step Three: Identification of Customer and Micro-Influencer -- Applying Situational Factors -- Endnotes -- 6.The Consumer Decision-Making Process -- Situational Factors Disrupting Purchase Decisions -- Missing Data Inputs -- Conflicted Decisions -- Psychological Factors Disrupting Decision-Making Processes -- Motivations Disrupt Decision-Making Processes -- Personality Disrupts Decision-Making Processes -- Learned Reactions Disrupt Decision-Making Processes -- Attitudes Disrupt Decision-Making Processes --
- Contents note continued: Social Proof Disrupts Decision-Making Processes -- Lifestyle Disrupts Decision-Making Processes -- Perception Disrupts Decision-Making Processes -- Family Influence Disrupts Decision-Making Processes -- Cognitive Dissonance -- Purchase Life Cycles -- References -- 7.Reversing the Social Influence Model -- Importance of Text Analytics to Reverse Engineering Influence -- Identifying the Purchase Life Cycle -- Creating Linguistic Maps -- Charting Relationships -- Identifying Situational Factors -- Managing Influence Paths Through Social Customer Relationship Management Software -- 8.Managing Social Influence Paths -- Emotional Contagions -- Rethinking Macro-Influencers -- Mapping the Influence Paths -- Predicting Influence Paths -- Purposeful Influence Marketing -- Building Awareness -- Competitor or Trend Disruption -- Adaptive Influence Marketing -- Measuring Influence Marketing -- Endnotes -- 9.The Four Ms of Influence Marketing --
- Contents note continued: The Changing Nature of Predictive Influence -- Understanding the Four Ms -- Managing the Influencer -- Monitoring Influencer Campaigns -- Measuring an Influence Marketing Campaign -- The Complementing Arc of Consumers and the Four Ms -- Endnotes -- 10.The Future of Influence Marketing -- Tellagence -- Appinions -- Earned Media -- Paid Media -- Owned Media -- Traackr -- Bottom Line Impact -- Increased Potential for Advocacy -- Faster Influencer Identification -- Actionable Insights -- Traackr Features -- TrendSpottr -- Internal Influence -- External Influence -- Squeeze -- oneQube -- The oneQube Twitter Influencer Connector -- The Future of Influence Is Fluid -- Endnotes -- 11.The Business of Influence Marketing -- Connecting Influence to Sales Revenue -- Case Study -- Impact on Customer Lifetime Value -- Influencers Versus Advocates -- Creating Brand Advocates -- Awareness -- Nurturing -- Conversion -- Satisfaction -- Loyalty -- Advocacy -- Case Study --
- Isbn
- 9780789751041
- Label
- Influence marketing : how to create, manage and measure brand influencers in social media marketing
- Title
- Influence marketing
- Title remainder
- how to create, manage and measure brand influencers in social media marketing
- Statement of responsibility
- Danny Brown, Sam Fiorella
- Language
- eng
- http://library.link/vocab/creatorName
- Brown, Danny
- Dewey number
- 658.872
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Fiorella, Sam
- http://library.link/vocab/subjectName
-
- Social influence
- Social media
- Social media
- Internet marketing
- Relationship marketing
- Label
- Influence marketing : how to create, manage and measure brand influencers in social media marketing, Danny Brown, Sam Fiorella
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Content category
- text
- Contents
-
- Contents note continued: Customizing Influence -- Stop Scoring Influence, Start Creating Influence Paths -- Conclusion -- Endnotes
- Contents : 1.Logic and Reason (or How We Learned to Love Influence Marketing) -- Introducing MV-1 Canada -- Driving the Mission -- The 90-9-1 Rule -- A (Not So) Surprising Discovery -- Focusing on the Customer, Not the Influencer -- Winning Strategy: Charting Influence Paths -- Thinking Forward -- Endnotes -- 2.Influence and the Human Psyche -- Emotion, Logic, and Success Above Criticism -- The Emotionally Connected Consumer 1: The IKEA Effect -- The Emotionally Connected Consumer 2: 12for12k and Emotional Guilt -- The Intelligence Behind Emotional Marketing -- The Search for Emotional Loyalty -- Once You Go Mac -- More Than Just a Game -- The Manifestation of Emotional Marketing -- Emotions in the Purchase Cycle -- Measuring Online Emotion -- Emotional Resonance Versus Controversial Disconnect -- Emotion and Its Role in Influence Marketing -- Endnotes -- 3.The Rise of Social Media -- Logic, Branding, and Influence -- Project 1998---The Content Creators --
- Contents note continued: A Question of Two Cultures -- Social Media Dads Can Cook, Too -- The Shift to Social Media and the Rise of Citizen Influencers -- Lebanon Ford, Lebanon, Ohio -- The CNN iReport Fail -- The Nate Silver Phenomenon -- The New Personal Relationship Dynamic -- Degree of Separation -- The Five Degrees of Social Relationships -- The Degree of Publicity---Online Networks -- When Everyone Is an Influencer -- Endnotes -- 4.The Current Influence Model and Social Scoring -- The Carnegie Principle -- The Marketing Shift from Brand to Consumer -- The People Paradigm -- Audience -- Acceptance -- Application -- Amplification -- The Power of One -- Klout -- Kred -- PeerIndex -- Empire Avenue -- eCairn Conversation[™ ] -- The Domino Effect of Social Influence -- The Looming Storm Clouds of Social Scoring's Effect on the Conversation -- Endnotes -- 5.Situational Influence: A New Model for a New Era -- Trend Currents -- Gravity --
- Contents note continued: Repositioning the Customer at the Center -- Situational Influence -- Communities -- Economic -- Social and Cultural Groupthink -- Personal Ideology -- Situational Factors -- Personal Situational Factors -- Environmental Situational Factors -- Emotional Situational Factors -- Life Cycle Situational Factors -- Micro-Influencers -- Geofencing -- Step One: Community Identification -- Step Two: Situational Analysis and Factors -- Step Three: Identification of Customer and Micro-Influencer -- Applying Situational Factors -- Endnotes -- 6.The Consumer Decision-Making Process -- Situational Factors Disrupting Purchase Decisions -- Missing Data Inputs -- Conflicted Decisions -- Psychological Factors Disrupting Decision-Making Processes -- Motivations Disrupt Decision-Making Processes -- Personality Disrupts Decision-Making Processes -- Learned Reactions Disrupt Decision-Making Processes -- Attitudes Disrupt Decision-Making Processes --
- Contents note continued: Social Proof Disrupts Decision-Making Processes -- Lifestyle Disrupts Decision-Making Processes -- Perception Disrupts Decision-Making Processes -- Family Influence Disrupts Decision-Making Processes -- Cognitive Dissonance -- Purchase Life Cycles -- References -- 7.Reversing the Social Influence Model -- Importance of Text Analytics to Reverse Engineering Influence -- Identifying the Purchase Life Cycle -- Creating Linguistic Maps -- Charting Relationships -- Identifying Situational Factors -- Managing Influence Paths Through Social Customer Relationship Management Software -- 8.Managing Social Influence Paths -- Emotional Contagions -- Rethinking Macro-Influencers -- Mapping the Influence Paths -- Predicting Influence Paths -- Purposeful Influence Marketing -- Building Awareness -- Competitor or Trend Disruption -- Adaptive Influence Marketing -- Measuring Influence Marketing -- Endnotes -- 9.The Four Ms of Influence Marketing --
- Contents note continued: The Changing Nature of Predictive Influence -- Understanding the Four Ms -- Managing the Influencer -- Monitoring Influencer Campaigns -- Measuring an Influence Marketing Campaign -- The Complementing Arc of Consumers and the Four Ms -- Endnotes -- 10.The Future of Influence Marketing -- Tellagence -- Appinions -- Earned Media -- Paid Media -- Owned Media -- Traackr -- Bottom Line Impact -- Increased Potential for Advocacy -- Faster Influencer Identification -- Actionable Insights -- Traackr Features -- TrendSpottr -- Internal Influence -- External Influence -- Squeeze -- oneQube -- The oneQube Twitter Influencer Connector -- The Future of Influence Is Fluid -- Endnotes -- 11.The Business of Influence Marketing -- Connecting Influence to Sales Revenue -- Case Study -- Impact on Customer Lifetime Value -- Influencers Versus Advocates -- Creating Brand Advocates -- Awareness -- Nurturing -- Conversion -- Satisfaction -- Loyalty -- Advocacy -- Case Study --
- Control code
- 000051621875
- Dimensions
- 23 cm.
- Extent
- xii, 227 pages
- Isbn
- 9780789751041
- Other control number
- (YBP)9918584
- Other physical details
- illustrations
- Label
- Influence marketing : how to create, manage and measure brand influencers in social media marketing, Danny Brown, Sam Fiorella
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Content category
- text
- Contents
-
- Contents note continued: Customizing Influence -- Stop Scoring Influence, Start Creating Influence Paths -- Conclusion -- Endnotes
- Contents : 1.Logic and Reason (or How We Learned to Love Influence Marketing) -- Introducing MV-1 Canada -- Driving the Mission -- The 90-9-1 Rule -- A (Not So) Surprising Discovery -- Focusing on the Customer, Not the Influencer -- Winning Strategy: Charting Influence Paths -- Thinking Forward -- Endnotes -- 2.Influence and the Human Psyche -- Emotion, Logic, and Success Above Criticism -- The Emotionally Connected Consumer 1: The IKEA Effect -- The Emotionally Connected Consumer 2: 12for12k and Emotional Guilt -- The Intelligence Behind Emotional Marketing -- The Search for Emotional Loyalty -- Once You Go Mac -- More Than Just a Game -- The Manifestation of Emotional Marketing -- Emotions in the Purchase Cycle -- Measuring Online Emotion -- Emotional Resonance Versus Controversial Disconnect -- Emotion and Its Role in Influence Marketing -- Endnotes -- 3.The Rise of Social Media -- Logic, Branding, and Influence -- Project 1998---The Content Creators --
- Contents note continued: A Question of Two Cultures -- Social Media Dads Can Cook, Too -- The Shift to Social Media and the Rise of Citizen Influencers -- Lebanon Ford, Lebanon, Ohio -- The CNN iReport Fail -- The Nate Silver Phenomenon -- The New Personal Relationship Dynamic -- Degree of Separation -- The Five Degrees of Social Relationships -- The Degree of Publicity---Online Networks -- When Everyone Is an Influencer -- Endnotes -- 4.The Current Influence Model and Social Scoring -- The Carnegie Principle -- The Marketing Shift from Brand to Consumer -- The People Paradigm -- Audience -- Acceptance -- Application -- Amplification -- The Power of One -- Klout -- Kred -- PeerIndex -- Empire Avenue -- eCairn Conversation[™ ] -- The Domino Effect of Social Influence -- The Looming Storm Clouds of Social Scoring's Effect on the Conversation -- Endnotes -- 5.Situational Influence: A New Model for a New Era -- Trend Currents -- Gravity --
- Contents note continued: Repositioning the Customer at the Center -- Situational Influence -- Communities -- Economic -- Social and Cultural Groupthink -- Personal Ideology -- Situational Factors -- Personal Situational Factors -- Environmental Situational Factors -- Emotional Situational Factors -- Life Cycle Situational Factors -- Micro-Influencers -- Geofencing -- Step One: Community Identification -- Step Two: Situational Analysis and Factors -- Step Three: Identification of Customer and Micro-Influencer -- Applying Situational Factors -- Endnotes -- 6.The Consumer Decision-Making Process -- Situational Factors Disrupting Purchase Decisions -- Missing Data Inputs -- Conflicted Decisions -- Psychological Factors Disrupting Decision-Making Processes -- Motivations Disrupt Decision-Making Processes -- Personality Disrupts Decision-Making Processes -- Learned Reactions Disrupt Decision-Making Processes -- Attitudes Disrupt Decision-Making Processes --
- Contents note continued: Social Proof Disrupts Decision-Making Processes -- Lifestyle Disrupts Decision-Making Processes -- Perception Disrupts Decision-Making Processes -- Family Influence Disrupts Decision-Making Processes -- Cognitive Dissonance -- Purchase Life Cycles -- References -- 7.Reversing the Social Influence Model -- Importance of Text Analytics to Reverse Engineering Influence -- Identifying the Purchase Life Cycle -- Creating Linguistic Maps -- Charting Relationships -- Identifying Situational Factors -- Managing Influence Paths Through Social Customer Relationship Management Software -- 8.Managing Social Influence Paths -- Emotional Contagions -- Rethinking Macro-Influencers -- Mapping the Influence Paths -- Predicting Influence Paths -- Purposeful Influence Marketing -- Building Awareness -- Competitor or Trend Disruption -- Adaptive Influence Marketing -- Measuring Influence Marketing -- Endnotes -- 9.The Four Ms of Influence Marketing --
- Contents note continued: The Changing Nature of Predictive Influence -- Understanding the Four Ms -- Managing the Influencer -- Monitoring Influencer Campaigns -- Measuring an Influence Marketing Campaign -- The Complementing Arc of Consumers and the Four Ms -- Endnotes -- 10.The Future of Influence Marketing -- Tellagence -- Appinions -- Earned Media -- Paid Media -- Owned Media -- Traackr -- Bottom Line Impact -- Increased Potential for Advocacy -- Faster Influencer Identification -- Actionable Insights -- Traackr Features -- TrendSpottr -- Internal Influence -- External Influence -- Squeeze -- oneQube -- The oneQube Twitter Influencer Connector -- The Future of Influence Is Fluid -- Endnotes -- 11.The Business of Influence Marketing -- Connecting Influence to Sales Revenue -- Case Study -- Impact on Customer Lifetime Value -- Influencers Versus Advocates -- Creating Brand Advocates -- Awareness -- Nurturing -- Conversion -- Satisfaction -- Loyalty -- Advocacy -- Case Study --
- Control code
- 000051621875
- Dimensions
- 23 cm.
- Extent
- xii, 227 pages
- Isbn
- 9780789751041
- Other control number
- (YBP)9918584
- Other physical details
- illustrations
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Influence-marketing--how-to-create-manage-and/bRWM-v0z1bg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Influence-marketing--how-to-create-manage-and/bRWM-v0z1bg/">Influence marketing : how to create, manage and measure brand influencers in social media marketing, Danny Brown, Sam Fiorella</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
