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The Resource Iconoclast : a neuroscientist reveals how to think differently, Gregory Berns

Iconoclast : a neuroscientist reveals how to think differently, Gregory Berns

Label
Iconoclast : a neuroscientist reveals how to think differently
Title
Iconoclast
Title remainder
a neuroscientist reveals how to think differently
Statement of responsibility
Gregory Berns
Title variation
Neuroscientist reveals how to think differently
Creator
Subject
Language
eng
Summary
"What makes iconoclasts so astoundingly creative and successful? They overcome mental barriers that stop most of us cold. The brain has three natural roadblocks that stand in the way of truly innovative thinking: flawed perception, fear of failure, and the inability to persuade others. But, like an iconoclast, you can break through these barriers. Leading neuroscientist Gregory Berns shows how in this tour of the science behind thinking differently."--BOOK JACKET
Cataloging source
UKM
http://library.link/vocab/creatorName
Berns, Gregory
Dewey number
612.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Iconoclasm
  • Psychology, Industrial
  • Creative ability
  • Neuropsychology
Label
Iconoclast : a neuroscientist reveals how to think differently, Gregory Berns
Instantiates
Publication
Note
Formerly CIP
Bibliography note
Includes bibliographical references
Contents
Introduction. Doing What Can't Be Done / Howard Armstrong -- 1. Through the Eye of an Iconoclast / Dale Chihuly, Paul Lauierbur and Nolan Bushnell -- 2. From Perception to Imagination / Walt Disney, Florence Nightingale, Branch Rickey and Kary Mullis -- 3. Fear - The Inhibitor of Action / Jackie Robinson, Dixie Chicks, Computer Associates and Rite-Solutions -- 4. How Fear Distorts Perception / NASA / Richard Feynman, Solomon Asch and Martin Luther King Jr. -- 5. Why the Fear of Failure Makes People Risk Averse / David Dreman, Bill Miller and Henry Ford -- 6. Brain Circuits for Social Networking / Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds and Warren Buffett -- 7. Private Spaceflight - A Case Study of Iconoclasts Working Together / Burt Rutan, Richard Branson, Peter Diamandis and Rick Homans -- 8. When Iconoclast Becomes Icon / Arthur Jones, Jonas Salk and Steve Jobs -- Appendix. The Iconoclast's Pharmacopeia
Control code
000042625553
Dimensions
24 cm.
Extent
x, 249 p.
Isbn
9781422115015
Isbn Type
(hbk.)
Lccn
2008003080
Other physical details
ill.
System control number
(OCoLC)191732361
Label
Iconoclast : a neuroscientist reveals how to think differently, Gregory Berns
Publication
Note
Formerly CIP
Bibliography note
Includes bibliographical references
Contents
Introduction. Doing What Can't Be Done / Howard Armstrong -- 1. Through the Eye of an Iconoclast / Dale Chihuly, Paul Lauierbur and Nolan Bushnell -- 2. From Perception to Imagination / Walt Disney, Florence Nightingale, Branch Rickey and Kary Mullis -- 3. Fear - The Inhibitor of Action / Jackie Robinson, Dixie Chicks, Computer Associates and Rite-Solutions -- 4. How Fear Distorts Perception / NASA / Richard Feynman, Solomon Asch and Martin Luther King Jr. -- 5. Why the Fear of Failure Makes People Risk Averse / David Dreman, Bill Miller and Henry Ford -- 6. Brain Circuits for Social Networking / Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds and Warren Buffett -- 7. Private Spaceflight - A Case Study of Iconoclasts Working Together / Burt Rutan, Richard Branson, Peter Diamandis and Rick Homans -- 8. When Iconoclast Becomes Icon / Arthur Jones, Jonas Salk and Steve Jobs -- Appendix. The Iconoclast's Pharmacopeia
Control code
000042625553
Dimensions
24 cm.
Extent
x, 249 p.
Isbn
9781422115015
Isbn Type
(hbk.)
Lccn
2008003080
Other physical details
ill.
System control number
(OCoLC)191732361

Library Locations

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      -33.938111 151.237977
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