The Resource How to measure social media : a step-by-step guide to developing and assessing social media ROI, Nichole Kelly
How to measure social media : a step-by-step guide to developing and assessing social media ROI, Nichole Kelly
Resource Information
The item How to measure social media : a step-by-step guide to developing and assessing social media ROI, Nichole Kelly represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item How to measure social media : a step-by-step guide to developing and assessing social media ROI, Nichole Kelly represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- This book will help marketers move beyond the buzzwords and apply a proven measurement strategy that shows their bosses exactly where social media fits into the sales funnel, and exactly what impact it is having on the bottom line. Using Kelly's proven techniques, marketers and social media practitioners can finally prove the value of what they're doing
- Language
- eng
- Extent
- xii, 243 p.
- Note
- Includes index
- Contents
-
- Aligning social media strategies to marketing goals
- Aligning social media to the sales funnel
- Social media for brand awareness
- Measuring brand awareness
- Social media for lead generation
- Measuring lead generation
- Social media for customer retention
- Measuring customer retention
- Breaking down the barriers to social media measurement
- Understanding the dots that need to connect to measure
- Measurement tool review
- The perfect mix of tools for under $10 a month
- Creating a cross-functional dashboard
- Tying it all together
- Isbn
- 9780789749857
- Label
- How to measure social media : a step-by-step guide to developing and assessing social media ROI
- Title
- How to measure social media
- Title remainder
- a step-by-step guide to developing and assessing social media ROI
- Statement of responsibility
- Nichole Kelly
- Language
- eng
- Summary
- This book will help marketers move beyond the buzzwords and apply a proven measurement strategy that shows their bosses exactly where social media fits into the sales funnel, and exactly what impact it is having on the bottom line. Using Kelly's proven techniques, marketers and social media practitioners can finally prove the value of what they're doing
- http://library.link/vocab/creatorName
- Kelly, Nichole
- Dewey number
- 658.872
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Internet marketing
- Customer relations
- Online social networks
- Branding (Marketing)
- Social media
- Label
- How to measure social media : a step-by-step guide to developing and assessing social media ROI, Nichole Kelly
- Note
- Includes index
- Contents
- Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together
- Control code
- 000049900350
- Dimensions
- 23 cm.
- Extent
- xii, 243 p.
- Isbn
- 9780789749857
- Isbn Type
- (pbk.)
- Other physical details
- ill.
- Label
- How to measure social media : a step-by-step guide to developing and assessing social media ROI, Nichole Kelly
- Note
- Includes index
- Contents
- Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together
- Control code
- 000049900350
- Dimensions
- 23 cm.
- Extent
- xii, 243 p.
- Isbn
- 9780789749857
- Isbn Type
- (pbk.)
- Other physical details
- ill.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/How-to-measure-social-media--a-step-by-step/UJ0pIgM_Xl0/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/How-to-measure-social-media--a-step-by-step/UJ0pIgM_Xl0/">How to measure social media : a step-by-step guide to developing and assessing social media ROI, Nichole Kelly</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
