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The Resource How to measure social media : a step-by-step guide to developing and assessing social media ROI, Nichole Kelly

How to measure social media : a step-by-step guide to developing and assessing social media ROI, Nichole Kelly

Label
How to measure social media : a step-by-step guide to developing and assessing social media ROI
Title
How to measure social media
Title remainder
a step-by-step guide to developing and assessing social media ROI
Statement of responsibility
Nichole Kelly
Creator
Subject
Language
eng
Summary
This book will help marketers move beyond the buzzwords and apply a proven measurement strategy that shows their bosses exactly where social media fits into the sales funnel, and exactly what impact it is having on the bottom line. Using Kelly's proven techniques, marketers and social media practitioners can finally prove the value of what they're doing
http://library.link/vocab/creatorName
Kelly, Nichole
Dewey number
658.872
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet marketing
  • Customer relations
  • Online social networks
  • Branding (Marketing)
  • Social media
Label
How to measure social media : a step-by-step guide to developing and assessing social media ROI, Nichole Kelly
Instantiates
Publication
Note
Includes index
Contents
Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together
Control code
000049900350
Dimensions
23 cm.
Extent
xii, 243 p.
Isbn
9780789749857
Isbn Type
(pbk.)
Other physical details
ill.
Label
How to measure social media : a step-by-step guide to developing and assessing social media ROI, Nichole Kelly
Publication
Note
Includes index
Contents
Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together
Control code
000049900350
Dimensions
23 cm.
Extent
xii, 243 p.
Isbn
9780789749857
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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