Coverart for item
The Resource Frenemies : the epic disruption of the advertising industry (and why this matters), Ken Auletta

Frenemies : the epic disruption of the advertising industry (and why this matters), Ken Auletta

Label
Frenemies : the epic disruption of the advertising industry (and why this matters)
Title
Frenemies
Title remainder
the epic disruption of the advertising industry (and why this matters)
Statement of responsibility
Ken Auletta
Creator
Author
Subject
Genre
Language
eng
Summary
The "Annals of Communication" columnist and author of Googled presents an intimate and awareness-raising assessment of the changes buffeting the $2 trillion global advertising and marketing business as viewed by the industry's most powerful players
Writing style
http://library.link/vocab/ext/novelist/bookUI
10663562
Cataloging source
SINLB
http://library.link/vocab/creatorName
Auletta, Ken
Dewey number
659.1
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Advertising
  • Marketing
  • Internet advertising
  • Internet marketing
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the epic disruption of the ad business (and everything else)
Label
Frenemies : the epic disruption of the advertising industry (and why this matters), Ken Auletta
Instantiates
Publication
Copyright
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
000065195725
Dimensions
24 cm.
Extent
360 pages
Isbn
9780008296995
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)1054125619
Label
Frenemies : the epic disruption of the advertising industry (and why this matters), Ken Auletta
Publication
Copyright
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
000065195725
Dimensions
24 cm.
Extent
360 pages
Isbn
9780008296995
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)1054125619

Library Locations

    • Margaret Martin LibraryBorrow it
      Level 1, Royal Randwick Shopping Centre , Randwick, NSW, 2031, AU
      -33.9151421 151.2408898
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