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The Resource Free Prize Inside!

Free Prize Inside!

Label
Free Prize Inside!
Title
Free Prize Inside!
Creator
Subject
Summary
Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?Free Prize Inside delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside.You don’t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G. I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies
Accompanying matter
technical information on music
http://library.link/vocab/creatorName
Godin, Seth
http://library.link/vocab/subjectName
  • Business
  • Nonfiction
Label
Free Prize Inside!
Instantiates
Publication
Capture and storage technique
digital storage
Configuration of playback channels
unknown
Control code
OVERDRIVE:4d62f4a6-a5cd-4366-beef-0f8abc46fbd7
Dimensions
not applicable
Form of item
electronic
Groove width / pitch
not applicable
http://library.link/vocab/inputERC
True
Isbn
9781469088020
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
other
http://library.link/vocab/resourcePreferred
True
Special playback characteristics
unknown
Specific material designation
  • other
  • remote
Speed
unknown
Tape configuration
not applicable
Tape width
not applicable
Label
Free Prize Inside!
Publication
Capture and storage technique
digital storage
Configuration of playback channels
unknown
Control code
OVERDRIVE:4d62f4a6-a5cd-4366-beef-0f8abc46fbd7
Dimensions
not applicable
Form of item
electronic
Groove width / pitch
not applicable
http://library.link/vocab/inputERC
True
Isbn
9781469088020
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
other
http://library.link/vocab/resourcePreferred
True
Special playback characteristics
unknown
Specific material designation
  • other
  • remote
Speed
unknown
Tape configuration
not applicable
Tape width
not applicable

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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