The Resource Ethical Chic

Ethical Chic

Label
Ethical Chic
Title
Ethical Chic
Statement of responsibility
by Fran Hawthorne
Creator
Subject
Genre
Language
eng
Summary
In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine
Summary
Analyzes and investigates six different companies that command consumer loyalty due to their company ethics
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
10129458
Cataloging source
DLC
http://library.link/vocab/creatorName
Hawthorne, Fran
Dewey number
174.4
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Business
  • Nonfiction
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the inside story of the companies we think we love
Label
Ethical Chic
Instantiates
Publication
Control code
OVERDRIVE:738e3b3b-d78d-41a9-bd56-d7ea9dc418fa
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780807000953
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk
Label
Ethical Chic
Publication
Control code
OVERDRIVE:738e3b3b-d78d-41a9-bd56-d7ea9dc418fa
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780807000953
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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