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The Resource Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary

Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary

Label
Digital marketing analytics : making sense of consumer data in a digital world
Title
Digital marketing analytics
Title remainder
making sense of consumer data in a digital world
Statement of responsibility
Chuck Hemann, Ken Burbary
Creator
Contributor
Subject
Language
eng
http://library.link/vocab/creatorName
Hemann, Chuck
Dewey number
658.87
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Burbary, Ken
http://library.link/vocab/subjectName
  • Digital media
  • Social media
  • Marketing
  • Internet marketing
Label
Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary
Instantiates
Publication
Note
Includes index
Contents
Understanding the digital media landscape -- Understanding digital analytics concepts -- Picking the tools of the trade -- Tools: social media listening -- Tools: search analytics -- Tools: audience analysis -- Tools: content analysis -- Tools: engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launchinga new product -- Formulating your research plan -- making reports easy to undestand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics: how mobile is different than other digital channels -- Social CRM -- The future of digital data: business intelligence
Control code
16364901
Dimensions
23 cm.
Extent
xvii, 364 p.
Isbn
9780789750303
Other physical details
ill.
Label
Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary
Publication
Note
Includes index
Contents
Understanding the digital media landscape -- Understanding digital analytics concepts -- Picking the tools of the trade -- Tools: social media listening -- Tools: search analytics -- Tools: audience analysis -- Tools: content analysis -- Tools: engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launchinga new product -- Formulating your research plan -- making reports easy to undestand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics: how mobile is different than other digital channels -- Social CRM -- The future of digital data: business intelligence
Control code
16364901
Dimensions
23 cm.
Extent
xvii, 364 p.
Isbn
9780789750303
Other physical details
ill.

Library Locations

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      -33.938111 151.237977
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