The Resource Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary
Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary
Resource Information
The item Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Extent
- xvii, 364 p.
- Note
- Includes index
- Contents
-
- Understanding the digital media landscape
- Understanding digital analytics concepts
- Picking the tools of the trade
- Tools: social media listening
- Tools: search analytics
- Tools: audience analysis
- Tools: content analysis
- Tools: engagement analysis
- Understanding digital influence
- Developing your social media listening program
- How to use listening to inform marketing programs
- Using online data to anticipate a crisis
- Improving customer service
- Launchinga new product
- Formulating your research plan
- making reports easy to undestand and communicate
- Search analysis
- ROI = return on investment
- Creating the best-practice measurement scorecard
- Mobile analytics: how mobile is different than other digital channels
- Social CRM
- The future of digital data: business intelligence
- Isbn
- 9780789750303
- Label
- Digital marketing analytics : making sense of consumer data in a digital world
- Title
- Digital marketing analytics
- Title remainder
- making sense of consumer data in a digital world
- Statement of responsibility
- Chuck Hemann, Ken Burbary
- Language
- eng
- http://library.link/vocab/creatorName
- Hemann, Chuck
- Dewey number
- 658.87
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorName
- Burbary, Ken
- http://library.link/vocab/subjectName
-
- Digital media
- Social media
- Marketing
- Internet marketing
- Label
- Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary
- Note
- Includes index
- Contents
- Understanding the digital media landscape -- Understanding digital analytics concepts -- Picking the tools of the trade -- Tools: social media listening -- Tools: search analytics -- Tools: audience analysis -- Tools: content analysis -- Tools: engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launchinga new product -- Formulating your research plan -- making reports easy to undestand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics: how mobile is different than other digital channels -- Social CRM -- The future of digital data: business intelligence
- Control code
- 16364901
- Dimensions
- 23 cm.
- Extent
- xvii, 364 p.
- Isbn
- 9780789750303
- Other physical details
- ill.
- Label
- Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary
- Note
- Includes index
- Contents
- Understanding the digital media landscape -- Understanding digital analytics concepts -- Picking the tools of the trade -- Tools: social media listening -- Tools: search analytics -- Tools: audience analysis -- Tools: content analysis -- Tools: engagement analysis -- Understanding digital influence -- Developing your social media listening program -- How to use listening to inform marketing programs -- Using online data to anticipate a crisis -- Improving customer service -- Launchinga new product -- Formulating your research plan -- making reports easy to undestand and communicate -- Search analysis -- ROI = return on investment -- Creating the best-practice measurement scorecard -- Mobile analytics: how mobile is different than other digital channels -- Social CRM -- The future of digital data: business intelligence
- Control code
- 16364901
- Dimensions
- 23 cm.
- Extent
- xvii, 364 p.
- Isbn
- 9780789750303
- Other physical details
- ill.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Digital-marketing-analytics--making-sense-of/tEgRf3C7H2w/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Digital-marketing-analytics--making-sense-of/tEgRf3C7H2w/">Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Digital-marketing-analytics--making-sense-of/tEgRf3C7H2w/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Digital-marketing-analytics--making-sense-of/tEgRf3C7H2w/">Digital marketing analytics : making sense of consumer data in a digital world, Chuck Hemann, Ken Burbary</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
