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The Resource Buy-ology : how everything we believe about why we buy is wrong, Martin Lindstr语

Buy-ology : how everything we believe about why we buy is wrong, Martin Lindstr语

Label
Buy-ology : how everything we believe about why we buy is wrong
Title
Buy-ology
Title remainder
how everything we believe about why we buy is wrong
Statement of responsibility
Martin Lindstr语
Title variation
Buy ology
Creator
Subject
Language
eng
Summary
Anti-smoking campaigns unwittingly encourage smoking. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million dollar advertising campaigns are a complete waste of time. The author convinced that there is a gulf between what we believe influences us and what actually does
Cataloging source
NKML
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Lindstrom, Martin
Dewey number
658.83
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Consumer education
  • Advertising
  • Consumer behavior
Label
Buy-ology : how everything we believe about why we buy is wrong, Martin Lindstr语
Instantiates
Publication
Bibliography note
Includes bibliography (pp. 225-229)
Control code
000043727925
Dimensions
24 cm.
Extent
320 p.
Isbn
9781847940117
Label
Buy-ology : how everything we believe about why we buy is wrong, Martin Lindstr语
Publication
Bibliography note
Includes bibliography (pp. 225-229)
Control code
000043727925
Dimensions
24 cm.
Extent
320 p.
Isbn
9781847940117

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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