Coverart for item
The Resource Building a buzz : libraries & word-of-mouth marketing, Peggy Barber and Linda Wallace

Building a buzz : libraries & word-of-mouth marketing, Peggy Barber and Linda Wallace

Label
Building a buzz : libraries & word-of-mouth marketing
Title
Building a buzz
Title remainder
libraries & word-of-mouth marketing
Statement of responsibility
Peggy Barber and Linda Wallace
Title variation
Building a buzz
Title variation remainder
libraries and word-of-mouth marketing
Creator
Contributor
Subject
Genre
Language
eng
Summary
Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with: a strategy that works for you, WOMM must-haves, tips to effectively deliver your message, and best practices and insightful reviews
Cataloging source
Nz
http://library.link/vocab/creatorName
Barber, Peggy
Dewey number
021.7
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Wallace, Linda K
http://library.link/vocab/subjectName
  • Libraries
  • Word-of-mouth advertising
  • Libraries
  • Libraries
Label
Building a buzz : libraries & word-of-mouth marketing, Peggy Barber and Linda Wallace
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack
Control code
000045115870
Dimensions
28 cm.
Extent
xii, 95 p.
Isbn
9780838910115
Isbn Type
(alk. paper)
Lccn
2009025146
Other physical details
ill.
Label
Building a buzz : libraries & word-of-mouth marketing, Peggy Barber and Linda Wallace
Publication
Bibliography note
Includes bibliographical references and index
Contents
Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack
Control code
000045115870
Dimensions
28 cm.
Extent
xii, 95 p.
Isbn
9780838910115
Isbn Type
(alk. paper)
Lccn
2009025146
Other physical details
ill.

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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