Coverart for item
The Resource Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne

Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Title
Blue ocean strategy
Title remainder
how to create uncontested market space and make the competition irrelevant
Statement of responsibility
W. Chan Kim, Renée Mauborgne
Title variation
How to create uncontested market space and make the competition irrelevant
Creator
Contributor
Author
Subject
Language
eng
Summary
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Kim, W. Chan
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.153
LC item number
.K53 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Mauborgne, Renée
http://library.link/vocab/subjectName
  • New products
  • New products
  • Market segmentation
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
Instantiates
Publication
Note
"With a new preface, fresh chapters, and updated case studies"--Back of jacket
Bibliography note
Includes bibliographical references (pages 263-270) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps
Control code
000053657571
Dimensions
25 cm.
Edition
Expanded edition.
Extent
xxviii, 287 pages
Isbn
9781625274496
Lccn
2014032847
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
(YBP)11707580
Other physical details
illustrations
System control number
(OCoLC)889426407
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
Publication
Note
"With a new preface, fresh chapters, and updated case studies"--Back of jacket
Bibliography note
Includes bibliographical references (pages 263-270) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps
Control code
000053657571
Dimensions
25 cm.
Edition
Expanded edition.
Extent
xxviii, 287 pages
Isbn
9781625274496
Lccn
2014032847
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
(YBP)11707580
Other physical details
illustrations
System control number
(OCoLC)889426407

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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