The Resource Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
Resource Information
The item Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
- Language
- eng
- Edition
- Expanded edition.
- Extent
- xxviii, 287 pages
- Note
- "With a new preface, fresh chapters, and updated case studies"--Back of jacket
- Contents
-
- Creating blue oceans
- Analytical tools and frameworks
- Reconstruct market boundaries
- Focus on the big picture, not the numbers
- Reach beyond existing demand
- Get the strategic sequence right
- Overcome key organizational hurdles
- Build execution into strategy
- Align value, profit, and people propositions
- Renew blue oceans
- Avoid red ocean traps
- Isbn
- 9781625274496
- Label
- Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
- Title
- Blue ocean strategy
- Title remainder
- how to create uncontested market space and make the competition irrelevant
- Statement of responsibility
- W. Chan Kim, Renée Mauborgne
- Title variation
- How to create uncontested market space and make the competition irrelevant
- Language
- eng
- Summary
- "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Kim, W. Chan
- Dewey number
- 658.8/02
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.153
- LC item number
- .K53 2015
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Mauborgne, Renée
- http://library.link/vocab/subjectName
-
- New products
- New products
- Market segmentation
- Label
- Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
- Note
- "With a new preface, fresh chapters, and updated case studies"--Back of jacket
- Bibliography note
- Includes bibliographical references (pages 263-270) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps
- Control code
- 000053657571
- Dimensions
- 25 cm.
- Edition
- Expanded edition.
- Extent
- xxviii, 287 pages
- Isbn
- 9781625274496
- Lccn
- 2014032847
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- (YBP)11707580
- Other physical details
- illustrations
- System control number
- (OCoLC)889426407
- Label
- Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
- Note
- "With a new preface, fresh chapters, and updated case studies"--Back of jacket
- Bibliography note
- Includes bibliographical references (pages 263-270) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps
- Control code
- 000053657571
- Dimensions
- 25 cm.
- Edition
- Expanded edition.
- Extent
- xxviii, 287 pages
- Isbn
- 9781625274496
- Lccn
- 2014032847
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- (YBP)11707580
- Other physical details
- illustrations
- System control number
- (OCoLC)889426407
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Blue-ocean-strategy--how-to-create-uncontested/-dawY5N7Eas/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Blue-ocean-strategy--how-to-create-uncontested/-dawY5N7Eas/">Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
