Coverart for item
The Resource Blue Ocean Shift

Blue Ocean Shift

Label
Blue Ocean Shift
Title
Blue Ocean Shift
Creator
Subject
Summary
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organisations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way
http://library.link/vocab/creatorName
  • Mauborgne, Renee
  • Kim, W. Chan
Nature of contents
dictionaries
http://library.link/vocab/subjectName
Business
Label
Blue Ocean Shift
Instantiates
Control code
BORROWBOX:MAC_442751
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9781760556150
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk
Label
Blue Ocean Shift
Control code
BORROWBOX:MAC_442751
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9781760556150
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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