The Resource Blockbusters

Blockbusters

Label
Blockbusters
Title
Blockbusters
Creator
Subject
Summary
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and MGM — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sport an edge over their rivals?Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sport for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products — the movies, television shows, songs, and books that are hugely expensive to produce and market — is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.Full of inside stories from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works — and how to navigate today's high-stakes business world at large
http://library.link/vocab/creatorName
Elberse, Anita
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Business
  • Nonfiction
Label
Blockbusters
Instantiates
Publication
Control code
OVERDRIVE:c1987896-8800-4234-ad54-c58aa15c1b2e
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9781922072696
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk
Label
Blockbusters
Publication
Control code
OVERDRIVE:c1987896-8800-4234-ad54-c58aa15c1b2e
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9781922072696
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
Processing Feedback ...