The Resource Big bucks, big pharma : marketing disease & pushing drugs, (online streaming)

Big bucks, big pharma : marketing disease & pushing drugs, (online streaming)

Label
Big bucks, big pharma : marketing disease & pushing drugs
Title
Big bucks, big pharma
Title remainder
marketing disease & pushing drugs
Contributor
Subject
Language
  • eng
  • eng
Summary
Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription drugs
Is part of
Cataloging source
MaNoMEF
Characteristic
videorecording
Credits note
Narrator, Amy Goodman ; editor, Ronit Ridberg ; camera, David Rabinovitz ; music, Andrew Killoy, Peter Brandoli
Date time place
Originally produced by Media Education Foundation in 2006
Intended audience
  • Grade 9+
  • Higher education
http://library.link/vocab/relatedWorkOrContributorName
  • Alper, Loretta
  • Brandoli, Peter
  • Earp, Jeremy
  • Goodman, Amy
  • Jhally, Sut
  • Killoy, Andrew
  • Rabinovitz, David
  • Ridberg, Ronit
  • Kanopy (Firm)
Runtime
46
http://library.link/vocab/subjectName
  • Direct-to-consumer prescription drug advertising
  • Drugs
  • Health and medicine
  • Media education
  • Pharmaceutical industry
  • Drugs
Technique
live action
Label
Big bucks, big pharma : marketing disease & pushing drugs, (online streaming)
Link
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Control code
kan1041524
Dimensions
unknown
Extent
1 online resource (1 video file, 46 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Publisher number
1041524
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)897765568
System details
Mode of access: World Wide Web
Video recording format
other
Label
Big bucks, big pharma : marketing disease & pushing drugs, (online streaming)
Link
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Control code
kan1041524
Dimensions
unknown
Extent
1 online resource (1 video file, 46 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Publisher number
1041524
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)897765568
System details
Mode of access: World Wide Web
Video recording format
other

Library Locations

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      -33.938111 151.237977
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