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The Resource Advertising standards and ethics, edited by Justin Healey

Advertising standards and ethics, edited by Justin Healey

Label
Advertising standards and ethics
Title
Advertising standards and ethics
Statement of responsibility
edited by Justin Healey
Contributor
Editor
Subject
Language
eng
Summary
Annotation.
Member of
Cataloging source
ANL
Dewey number
659.1110994
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Healey, Justin
Series statement
Issues in society
Series volume
volume 394
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Advertising
  • Advertising
Summary expansion
Advertising in its various forms has a powerful impact on Australian society. It not only influences the public's consumer preferences; it also helps shape society's values. Advertising is self-regulated in Australia, however the industry is subject to a range of media codes and standards. What are these standards, and who do consumers complain to if they encounter inappropriate or unethical marketing practices on television, radio or in the growing digital media space? This book explores a range of ethical issues in advertising, such as false and misleading claims. The book also focuses on children's exposure to sports sponsorship, sexualised images, and the marketing of junk food, alcohol and gambling. What happens when advertisers' claims and products don't always align with prevailing community values and attitudes?
Label
Advertising standards and ethics, edited by Justin Healey
Instantiates
Publication
Copyright
Note
Also available in electronic format
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Content category
still image
Control code
000054696572
Dimensions
30 cm.
Extent
60 pages
Isbn
9781922084880
Other physical details
colour illustrations
Specific material designation
regular print
System control number
(OCoLC)908104136
Label
Advertising standards and ethics, edited by Justin Healey
Publication
Copyright
Note
Also available in electronic format
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Content category
still image
Control code
000054696572
Dimensions
30 cm.
Extent
60 pages
Isbn
9781922084880
Other physical details
colour illustrations
Specific material designation
regular print
System control number
(OCoLC)908104136

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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