Coverart for item
The Resource Advertising & marketing, Clive Gifford

Advertising & marketing, Clive Gifford

Label
Advertising & marketing
Title
Advertising & marketing
Statement of responsibility
Clive Gifford
Title variation
Advertising and marketing
Title variation remainder
developing the marketplace
Creator
Author
Subject
Genre
Language
eng
Member of
Summary
Discusses why businesses and individuals use advertising, the costs involved, different venues used and audiences targeted, and how successful advertising campaigns are run from start to finish
http://library.link/vocab/ext/novelist/bookUI
317994
Cataloging source
DLC
http://library.link/vocab/creatorName
Gifford, Clive
Dewey number
659.1
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/ext/novelist/minGradeLevel
  • 7
  • 9
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
Series statement
Influence and persuasion
http://library.link/vocab/subjectName
  • Advertising agencies
  • Advertising and children
  • Marketing
  • Advertising
Target audience
juvenile
Label
Advertising & marketing, Clive Gifford
Instantiates
Publication
Note
  • Sub-title on cover: Developing the Marketplace
  • Includes index
Bibliography note
Includes bibliographical references: p. 60-61
Contents
Why use advertising? -- The advertising business/industry -- Targets and channels -- Advertising's history -- Running an advertising campaign -- Advertising techniques -- Advertising and you
Control code
000028614091
Dimensions
28 cm.
Extent
63 p.
Isbn
9780431098326
Other physical details
col. ill.
Label
Advertising & marketing, Clive Gifford
Publication
Note
  • Sub-title on cover: Developing the Marketplace
  • Includes index
Bibliography note
Includes bibliographical references: p. 60-61
Contents
Why use advertising? -- The advertising business/industry -- Targets and channels -- Advertising's history -- Running an advertising campaign -- Advertising techniques -- Advertising and you
Control code
000028614091
Dimensions
28 cm.
Extent
63 p.
Isbn
9780431098326
Other physical details
col. ill.

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
Processing Feedback ...