The Resource 100 ideas that changed advertising, Simon Veksner
100 ideas that changed advertising, Simon Veksner
Resource Information
The item 100 ideas that changed advertising, Simon Veksner represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item 100 ideas that changed advertising, Simon Veksner represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry
- Language
- eng
- Label
- 100 ideas that changed advertising
- Title
- 100 ideas that changed advertising
- Statement of responsibility
- Simon Veksner
- Title variation
- One hundred ideas that changed advertising
- Language
- eng
- Summary
- A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry
- http://library.link/vocab/creatorName
- Veksner, Simon
- Dewey number
- 659.1
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Marketing
- Advertising
- Target audience
- adult
- Label
- 100 ideas that changed advertising, Simon Veksner
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Content category
-
- text
- still image
- Control code
- 000053853862
- Dimensions
- 27 cm.
- Extent
- 216 pages
- Isbn
- 9781780675565
- Isbn Type
- (paperback)
- Other physical details
- colour illustrations
- Label
- 100 ideas that changed advertising, Simon Veksner
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Content category
-
- text
- still image
- Control code
- 000053853862
- Dimensions
- 27 cm.
- Extent
- 216 pages
- Isbn
- 9781780675565
- Isbn Type
- (paperback)
- Other physical details
- colour illustrations
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/100-ideas-that-changed-advertising-Simon/SBmdnS5Q5iM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/100-ideas-that-changed-advertising-Simon/SBmdnS5Q5iM/">100 ideas that changed advertising, Simon Veksner</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/100-ideas-that-changed-advertising-Simon/SBmdnS5Q5iM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/100-ideas-that-changed-advertising-Simon/SBmdnS5Q5iM/">100 ideas that changed advertising, Simon Veksner</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
