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The Resource 100 ideas that changed advertising, Simon Veksner

100 ideas that changed advertising, Simon Veksner

Label
100 ideas that changed advertising
Title
100 ideas that changed advertising
Statement of responsibility
Simon Veksner
Title variation
One hundred ideas that changed advertising
Creator
Author
Subject
Language
eng
Summary
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry
http://library.link/vocab/creatorName
Veksner, Simon
Dewey number
659.1
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Marketing
  • Advertising
Target audience
adult
Label
100 ideas that changed advertising, Simon Veksner
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Content category
  • text
  • still image
Control code
000053853862
Dimensions
27 cm.
Extent
216 pages
Isbn
9781780675565
Isbn Type
(paperback)
Other physical details
colour illustrations
Label
100 ideas that changed advertising, Simon Veksner
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Content category
  • text
  • still image
Control code
000053853862
Dimensions
27 cm.
Extent
216 pages
Isbn
9781780675565
Isbn Type
(paperback)
Other physical details
colour illustrations

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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